Business Cards – Boost Your Business With Business Card Power

If you have business cards but don’t find them yourself then clearly you aren’t taking advantage of all business cards have to offer. Business cards when used correctly can stimulate business, improve your profit margins, create networks and even increase brand recognition. The best part? You can make your own so don’t have to spend a fortune using this easy and efficient business tool.

So how do you make the most of business cards?

Steps For Utilizing Business Cards

One of the simplest ways to maximize your business cards potential is to use both sides of your business cards. Most people assume that they only need to fill in one side. This simply isn’t the case! On the back side of your card you can offer potential clients or customers important information about your business, offer discounts or other offers that may help promote your business or use a unique selling proposition to help customers remember who you are and what makes your business unique. Here are some suggestions for making the most of the back of your business card:

– Offer customers a free gift for visiting your site or store.

– Transform your business card into a punch card fro repeat customers.

– Offer your customer a discount.

– Provide a unique web page or contact information.

– Provide interesting facts that set your business apart from the competition.

– Thank your customer for their patronage.

Seven Tips for Building Your Business With Business Cards

October 10-16 is Build Your Business with Business Cards Week. Business cards are one the most inexpensive ways to promote your business. But, if you go cheap it can also hurt your business. Let’s take this time to review what is on your business card and the quality of the card. Go ahead pull out your business card and let’s take a look at it. My seven tips below will help you maximize your business card so you get the biggest bang for your buck and present you and your business in a positive manner.

Seven Tips to Building Your Business with Your Business Card

1. Use quality card stock. Do NOT ever attempt to print your cards at home. Cheaply made cards will destroy your reputation. They look cheap and you do not want your business to be regarded as cheap or substandard. There are many resources available to you online and offline that will print your cards for next to nothing. Do not accept the free version. Prepare to upgrade to heavy card stock.

2. Glossy or Matte. Glossy business cards are pretty but the recipient cannot write on the card. Matte cards can be purchased in regular or heavy card stock and allow for writing a note or appointment on the card. You will need to consider how you or the recipient will be using your card.

3. Use the back of the card. Do not let the back of the card remain empty. Think of it as prime real estate. Use the back of the card to promote your services, offer a customer loyalty program, or include details for the next appointment. It does not cost a great deal of money to use the back of the card. Many places will print the back in black ink for free. Think of the back of the card as free advertising space.

4. Font. Make sure everyone can read your card. Cutesy fonts are often hard for people to read. Use a font that is large enough for everyone to read. I have several cards sitting on my desk that I can’t read. Before printing your cards have the proof evaluated by people of all ages to include those that do and do not wear glasses.

5. Color. You will want to use your brand colors on your card. Do not use one color for your website and another for marketing materials and then another color for your business card. People want to see consistency. People respond to consistency. When they know your brand and can easily identify with it they are more apt to see you as a real business owner and not a fly by night contractor. When choosing a color make sure others can read it. Black business cards seem to be the rage but I for one have a hard time reading them. I can actually feel my eyes trying to focus. When a black card is combined with a cutesy font it is a nightmare to read. You may think it is easy to read because you know what it says. Solicit feedback from others before having thousands of cards printed.

6. Logo or Photo. Are you your brand? It is OK to use a photo on your business card. Again, make sure it is appropriate and can be seen. If you have a logo you will want to use it on your card. I have seen people put their logo on one side of the card and their picture on the other. People resonate with people. Look at various business cards for examples.

7. Information. Include the basic information on your card i.e. Business name, your name, credentials, physical address, phone number, website and if possible your email address. Do not make people hunt for your information so that they can send you a thank you note or follow up letter or email. Make it easy for the person to contact you or do business with you. When there is no physical address people question the legitimacy of your business.

My seven tips for business card success will help you in growing your business. When people can read your business card and resonate with you and your brand you will begin building long lasting client relationships.

Protecting Your Business With Business Liability Insurance

From large multinational corporations to fledgling start-ups, businesses across the world are attempting to reign in their budgets in order to remain afloat during the current economic recession. However, in the flurry to cut costs, it’s possible that some corporate priorities may fall by the wayside. Business insurance, for example, is in danger of becoming one of the great casualties of the downturn, as corporations forgo certain levels of cover in order to reduce the premiums they pay.

However, whilst periods of business uncertainty can be the ideal time to assess whether you’re getting the most from your current business insurance provider, actually downsizing the level of protection surrounding your firm is unlikely to be the wisest economic move – particularly if you’re faced with a large scale data theft or a legal battle with a former employee. Business liability insurance in particular is something that companies need to maintain; not only is this a UK legal requirement but it’s also a crucial safeguard in an unpredictable economic climate.

There are several components to consider when building up comprehensive business liability insurance, the most important of which is arguably employers liability insurance. This type of cover makes up the cost of damages or legal fees that may have to be paid if an employee falls sick or suffers an accident due to employer negligence. Employers liability insurance must cover all your employees in England, Scotland, Wales and Northern Ireland and each employer must be insured for at least £5 million.

Public liability insurance is another paramount component of business liability cover if members of the public or customers are allowed on to your premises. This covers damages your firm may incur should a member of the public suffer an injury caused by you or your business, including legal fees and hospital costs. Product liability insurance, on the other hand, applies to any physical products that are sold by your company. It’s crucial to remember that you’re legally responsible for any damage or injury that a product supplied by your firm may cause; this type of insurance covers you for any damages that may be awarded to successful claimants, as well as hospital treatment costs the NHS is entitled to recoup.

Other types of cover that may be included within business liability insurance [] includes insurance against pollution damages, professional indemnity insurance and tax and VAT investigation insurance. However, depending on the size of your business and the services you offer, it’s possible that you may not need all of these safeguards.

If in doubt, it’s important to seek specialist advice before purchasing business insurance. This will help you reduce any unnecessary aspects of your business liability cover – for instance, if you only employ close family members or your firm is not a limited company, you may not need employers liability insurance. What’s more, if your business liability insurance policy is up for renewal, insurance comparison websites and resources could be invaluable in helping you find a new deal – so you could lower your business liability insurance premiums without compromising on the level of cover you enjoy.

Fund Your Business With Business Cash Advance

Raising sufficient working capital is an essential pre-requisite for any business start-up. Though the market offers a host of financing options, choosing the right one among the lot can be confusing for an entrepreneur having limited understanding in this regard. The mode of financing is an important element that determines the success of the organization and thus an exhaustive understanding of the available funding options is almost mandatory.

A business, depending on its scale of operation, can be funded through a number of sources. Capital can be raised by borrowing money from friends and relatives, making use of personal savings or seeking loans from banks and credit unions. Firms that had been in the business for a while can seek help from venture capital firms, which extend financial help in exchange of partial ownership of the borrower’s business. However, among the various options available, the ideal funding strategy of a start up business should comprise of a mix of accumulated personal savings and money borrowed from external sources like banks and financial institutions.

The best way to seek financial help from external sources is to opt for loans. Loans are available in two forms – secured and unsecured. Secured loans are lent in exchange of a collateral, which is liable to be seized by the lending authority if the borrower fails to repay the loan amount. Unsecured loans do not need a collateral, but the rate of interest charged is much higher than that of the secured loans. Nevertheless, getting a loan has never been easy for a budding entrepreneur. Banks and financial institutions have stringent qualifying parameters. Operational and successful businesses might qualify for such loans but for a new venture, it could be an uphill task to get the loan amount sanctioned. Other factors like a bad credit record, or insufficient collateral further dents the possibility of getting the loan. Even though the loan amount gets sanctioned, the borrower still has to bear the burden of fixed monthly repayments.

A better way of seeking external financial help is to opt for business cash advance. The qualifying parameters for getting a cash advance are not as stringent as in the case of other forms of loans. A business cash advance neither needs a collateral or security nor does it require the borrower to necessarily have a good credit record. To get a cash advance, the borrower’s business should accept credit cards as the mode of payment. The amount is repaid through future credit card receivables of the borrower.

Every business needs proper capital backup to prosper. A business cash advance in combination with the accumulated personal savings not only ensures adequate capital flow into the business but also relieves the borrower from the burden of monthly repayments. As the repayment is directly linked to sales, people seeking a cash advance do not have to be bothered about it. Once the business has been adequately financed, prosperity is certainly going to be near at hand.